The market is rushing toward agentic marketing, even if not everyone agrees on who should own it, and what it takes to get there.

A study of 225 Marketing, Data, and AI or Innovation leaders at large enterprises finds that leaders feel agentic marketing is already in production, and yet they're unresolved on a few key questions: who owns it, and is the enterprise ready to unlock the value of it?

Read the report and analysis to see how leaders at large enterprise companies responded to the following questions:

• Who should own Agentic Marketing inside a company?
• What's the maturity of your AI adoption today?
• Who controls the budget for Agentic Marketing?
• What factors are slowing the progress of your AI adoption?
• What are your concerns about adopting AI for marketing?