Category Intelligence Should Do More Than Report. It Should Help Predict.

Kana's Category Intelligence Hub continuously ingests external category signals, cross-references them against your proprietary scan data, and surfaces grounded answers so your team sees demand before it moves, not after it shows up in your POS file.

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Kana's Category Intelligence Features

Category Signal Ingestion

Continuously pulls from industry and analyst reports, publications, and search trends, on an regular and automated schedule - no manual research required.

Leading Indicator Engine

Spike detection flags category keyword movements 6–10 weeks before they show up in POS data, giving your team a window to act before competitors see the trend.

Evidence-Grounded Intelligence

Every signal carries a verbatim excerpt from its source. Signals without a source quote are filtered out automatically, so you can feel confident citing answers in official reports and meetings.

POS Signal Alignment

In our enterprise version, every external signal can be joined to your proprietary scan data and flagged as confirmed, contradicted, or inconclusive so you know exactly when the market and your numbers agree, or don't.

How Kana Works For You

A Signal View That Keeps Pace With the Market

See the top trend signals in your category right now, ranked by strength and corroborated across sources. Filter by category, timeframe, or signal direction. Know whether a trend is building or fading (and how many independent sources agree) before your next meeting.

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Intelligence You Can Defend

Every external signal is automatically cross-referenced against your proprietary scan data and returned as confirmed, contradicted, or inconclusive. When analysts say a segment is growing but your sales data says otherwise, that contradiction is flagged immediately,  giving you the strategic clarity to respond, not just report.

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Ask Anything, Get an Answer in Seconds

Type any category question the way you'd ask a colleague: "Is the keto bar segment contracting?" "Where are we losing share and to whom?" "What are consumers saying about natural pet care?" The system reasons over the available data, queries the right sources, and returns a structured answer with citations.

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Three Price Options

Silver

Get grounded category intelligence immediately. Synthesize signals from public data source categories, ask your category questions in plain English, and generate up to 5 reports monthly. *Please note: silver plan does NOT include POS/ scan data integration

$850/month

Silver plan includes:

  • 7 days of free access to start
  • 1 company profile
  • Recommendation and monitoring of 6 topics per month
  • Tracking for up to 3 topics in your Watchlist, refreshed daily
  • Ability to generate 5 reports per month
  • Up to 100 API calls from queries in the Ask AI chat feature
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Gold

Expand your coverage, speed and insight. Monitor and track more topics with daily signal updates, ask more questions, and generate more reporting so your category intelligence keeps pace with your business. *Please note: gold plan does NOT include POS/ scan data integration

$1350/month

Gold plan includes

  • 7 days of free access to start
  • Up to 3 company profiles
  • Recommendation and monitoring of 12 topics per month
  • Tracking for up to 6 topics in your Watchlist, refreshed daily
  • Ability to generate 10 reports per month
  • Up to 250 API calls from queries in the Ask AI chat feature
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Enterprise

Customized to your organization, with expanded data source and topic tracking, full integration support, and dedicated customer success so your team operates on a single, always-current intelligence layer.

Custom/month

Enterprise plan includes

  • Unlimited public data source categories, product categories monitored, and user seats
  • Real-time signal updates and automated spike alerts
  • Full POS / scan data integration suite and custom integrations
  • Custom data source requests (ingest sources specific to your categories or markets)
  • Data governance and AI policy management for enterprise security audits
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Frequently Asked Questions

What external data sources does Category Intelligence Hub ingest?

The system continuously ingests from analyst reports, trade publications, search trend data, and social signals on an automated weekly schedule. The specific sources available depend on your plan tier: Silver plans include 5 public data source categories, Gold plans include up to 10, and Enterprise plans support unlimited sources including custom source requests for categories or markets specific to your business.

How is this different from NielsenIQ or Circana?

NielsenIQ and Circana are market measurement platforms. They tell you what sold, by channel, by market. Kana Category Intelligence is an external intelligence layer that synthesizes analyst reports, trade publications, search trends, and social signals, then cross-references those signals against your own scan data. Most teams use both: measurement platforms for the 'what sold' foundation, and Kana Category Intelligence for the 'what's coming and why' layer that measurement platforms don't provide. Kana Category Intelligence is designed to complement your existing syndicated data investments, not replace them.

Do I need to replace my existing data tools or analytics stack?

No. Kana  Category Intelligence Hub is an additive intelligence layer that deploys on top of your existing stack. It connects to your POS or scan data via standard connectors (with custom integrations available in the Enterprise plan) and sits alongside whatever reporting, BI, or analytics tools you already use. Most teams are up and asking their first category question within a day of onboarding.

How does Kana prevent hallucinations in category answers?

Every signal in Kana Category Intelligence carries a verbatim excerpt from its source document, and every numerical claim in a response traces to a specific row in a source table. Signals without a source quote are filtered out automatically before they can surface in an answer. This means you can cite any answer in a buyer meeting or line review — the system is designed to be auditable, not just trusted in private. Enterprise accounts also benefit from Kana's centralized data governance and AI policy management layer, which satisfies enterprise AI security audit requirements.