Make-Goods? Gone for Good with Campaign Orchestrator

Kana's Campaign Orchestrator provides complete, real-time visibility into how campaigns are pacing across your Google Ad Manager portfolio AND the ability to optimize before underdelivery becomes a refund.

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Kana's Campaign Orchestrator Features

Campaign Intelligence Interface

Explains what's happening and why through a conversational AI interface, so your team always knows the next action to take without having to interpret dashboards.

Campaign Delivery Monitor

Provides always-on, real-time monitoring of pacing, creative delivery, and inventory health across every line item in your GAM account.

Delivery Risk Forecaster

Predicts whether campaigns will miss their goals before they do, surfacing risk early enough for your team to act, not just react.

Automated Campaign Optimizer

Dynamically adjusts delivery settings and pacing to keep every campaign on track without manual intervention or triage.

How Kana Works For You

Real-Time Visibility Across Every Campaign

See the full health of every campaign in your GAM portfolio at a glance. Kana ingests live delivery, inventory, and order data and surfaces pacing status, creative health, targeting conflicts, and eCPM performance all in one place.

Campaign Delivery Risk Detail

Forecasts That Give You Time to Act

When a campaign is on track to miss its goal, Kana identifies the risk in the first days of the flight, not the final ones, with a clear explanation of the root cause: pacing gap, creative failure, targeting conflict, or inventory shortfall.

Programmatic

Optimization That Acts

When Kana detects a delivery risk, it automatically adjusts pacing, shifts delivery, and explains every action it takes so your team stays informed and in control without doing the work manually.

Analytics

Three Pricing Options

Silver

Stop the manual triage. Monitor every GAM line item in real time, catch pacing and delivery issues before they cost you, and get the early warning your team needs to protect guaranteed revenue - up to 25M impressions per month.

$750/month

Silver plan includes:

  • Real-time monitoring of all GAM line items (up to 25 million impressions/month)
  • Creative delivery health monitoring
  • Pacing and under-delivery risk detection
  • Basic delivery risk forecasting
  • Self-serve onboarding - connect to GAM in minutes
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Gold

All featured and functionality included in the Silver plan for up to 75M impressions per month. This tier is best for teams running significant direct-sold volume who can't afford delivery surprises.

$1350/month

Gold plan includes

  • All features provided in Silver plan
  • Real-time monitoring of all GAM line items (up to 75 million impressions/month)
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Platinum

Built for publishers running up to 150M monthly impressions who need enterprise-grade delivery protection without enterprise-grade complexity.

$2000/month

Platinum plan includes

  • All features and functionality included in Silver and Gold plans
  • Real-time monitoring of all GAM line items (up to 150 million impressions/month)
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Enterprise

Customized to your portfolio. Full automated campaign optimization at scale, multi-system integration, custom governance controls, and a dedicated success manager.

Custom/month

Enterprise version includes

  • All features and functionality
  • Unlimited impression monitoring
  • Full automated campaign optimization across all line item types
  • Multi-system integration (beyond GAM, connect additional ad servers and OMS platforms)
  • Custom alert thresholds and governance controls
  • Centralized data governance and AI policy management
  • Dedicated customer success manager
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Explore More from Kana

We help large enterprise companies leverage their data, capitalize on their prior martech and adtech investments,
and agentify their entire buyer lifecycle from end-to-end. Here are a few more of the types of solutions deliver to our customers.

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Empower your team to quickly connect performance data to real outcomes with AI-powered analysis and actionable recommendations for faster, smarter decisions.

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OmniChannel Media Planner

Eliminate the gap between media strategy and campaign execution with AI-powered audience mapping, integrity scoring, and budget optimization that keeps every channel aligned to your brief.

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Synthetic Data Generation

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Create realistic, compliant synthetic datasets to unlock new segments, improve targeting, and accelerate market expansion without relying on third-party data.

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Agentic Data Platform

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Unify your customer data, resolve identities at enterprise scale, and activate intelligent audiences across every channel with an agentic data platform that delivers finished work, not another dashboard to interpret.

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Frequently Asked Questions

What makes Kana Campaign Management different from what Google Ad Manager provides natively?

GAM is an ad server, not a monitoring system. It tells you what has happened,  not what's about to happen. Kana sits on top of your existing GAM account and provides what GAM doesn't: continuous risk forecasting, root cause identification for delivery failures, automated delivery optimization, and a conversational interface that explains exactly what's happening and why. Most teams see their first real delivery risk surfaced within minutes of connecting.

How quickly can we connect Kana to our GAM account and start seeing results?

Setup takes minutes. Kana deploys directly into your existing GAM stack with no custom builds, no IT projects, and no rip-and-replace of existing tools. Once connected, Kana begins monitoring your campaigns immediately and surfaces your first real-time delivery health report right away. There is no assembly required.

Does Kana replace our existing order management system (OMS) like Operative or FatTail?

No. Kana is not an OMS, it's a real-time monitoring and optimization layer that works alongside whatever OMS you already have. If you're running Operative, Boostr, FatTail AdBook, or another order management system, Kana connects to your GAM data directly and makes your existing stack smarter. You keep your OMS; you add the intelligence layer that protects your delivery and your revenue.

Can I set guardrails for what Kana can and cannot do automatically?

Yes. With Kana, you define the rules. You can set Kana to alert-only mode (surfaces risks for your team to act on), semi-automated mode (recommends actions for one-click approval), or fully automated mode (Kana optimizes within guardrails you set: budget limits, targeting constraints, creative handling rules). Kana escalates to you when a decision falls outside the parameters you've defined.